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THINKING OUTSIDE THE BLACK BOX

Our methods man looks at the mindset of many punters

LARKSPUR METHODS
In last month’s article, I made reference to something called “cognitive dissonance”. In Matthew Syed’s book Black Box Thinking he gives much insight into the phrase coined by eminent sociologist Leon Festinger in the 20th Century.
Now, I do not claim to be a great reader of such stuff but a copy of the book happened to come into my possession. I found it fascinating and noticed how the phenomenon of cognitive dissonance appears to be shared by the majority of horse racing pundits and punters alike...

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