Mark gets a taste of how bookmakers are using the latest technology to knock back punters

MARK COTON
A small group of friends have gathered to watch and bet on the afternoon sport, chiefly the horses and the football.
The most seriously committed punter in the group logs in to a recently-opened account with a long-established name.
Requests £70 on an 8-1 shot.
Gets knocked back to next to nothing.
It’s a now familiar scenario for this punter but help may be at hand from another member of the group who has a long-established telephone account with the same firm.
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