The gambling and horse racing industries may seem unrelated, but they are often linked through sponsorships. Czech players can get the best out of both industries by betting on horse racing in online casinos and thus combining their passion for sports with their love of gambling. If you are a player who is attracted to both activities, follow the link for CR players to learn more about the best casinos and their conditions.
Sponsorship is key to the sustainability of the horse racing industry. Sponsors not only provide crucial financial support but also promote events and increase exposure to a wider audience. In return, sponsors benefit from valuable brand recognition and exposure to their target market. For example, if an online casino is sponsoring a horse race, some of their products like secure payment and games can be promoted. One of them are Paysafecard slots online which allow the player to enjoy one of the main games and make a deposit with the desired payment. Partnerships between sponsors and horse racing also play a key role in funding research and encouraging innovation in training and equipment.
Paddy Power Betfair, Betfred Group, Ladbrokes Coral Group, and William Hill are the best-known brands in the betting industry due to the large investments they have made in sponsoring the most popular sports racing events. Find out more about the efforts of these operators below.
Paddy Power sponsors prestigious horse races
Paddy Power Betfair, now known as Flutter Entertainment, has long sponsored horse races. The company took part in promoting some of the biggest horse racing events in Great Britain and Ireland. As the most striking example, the Paddy Power Gold Cup was sponsored by the company for more than a decade, from 2003 to 2014. It is a prestigious horse race that is held annually as part of the Cheltenham festival.
In addition to events at the Cheltenham Festival in Great Britain, Paddy Power Betfair sponsored other major horse races such as the Power Chase at Leopardstown in Ireland. The Power Chase, the pinnacle of Irish horse racing, takes place a few days after Christmas and attracts thousands of spectators each year. Paddy Power Betfair’s sponsorship of these events has helped it become one of the leading bookmakers in the betting industry.
Ladbrokes Coral Group in agreement with St. The Leger Stakes
Ladbrokes Coral Group joined forces with GVC Holdings in 2018 to create one of the largest gambling companies in the United Kingdom. Kopanija imported large horse breeds into the country, including St. Leger Stakes. The victory at the first The Leger Stakes, held in the 18th century, was won by a filly owned by the organizer.
By sponsoring the event Ladbrokes Coral not only increased the visibility of its brand but also contributed to the growth of the horse racing industry in Great Britain. The company was not only focused on the most famous horse races but also supported football competitions. Football sponsorship is also popular with other reputable bookmakers, with events such as the Gray Cup receiving a significant amount of sponsorship.
Cheltenham Gold Cup sponsored by Betfred Group
The Cheltenham Gold Cup in the period from 2012 to 2015 was sponsored by one of the leading bookmakers in the United Kingdom, the Betfred Group. The Gold Cup is part of the four-day Cheltenham Festival and is one of the events that attract the largest crowds.
The sponsorship deal allowed Betfred to increase its brand exposure and engage with a wider audience of racing fans. The partnership has also helped boost the popularity of the Cheltenham Festival and the Gold Cup race, bringing in new horse racing fans. Although there is no precise information on how much the agreement between these parties amounted to, there is speculation that it could have been worth around one million US dollars per year.
William Hill backed the Scottish Sprint Cup
William Hill, the UK’s leading bookmaker, was the first bookmaker to sponsor horse racing in 1957. The company has supported the Hill Scottish Sprint Cup since 2008. The Scottish Sprint Cup, so-called Easter Saturday, is held at the Musselburgh Racecourse in Scotland. The event attracts top sprinters from all over the world who compete for part of the £100,000 prize fund.
Given that the Easter race enjoys great media coverage, sponsorship has increased the popularity of both the bookmaker and the event. As well as financially supporting the Scottish Sprint Cup, William Hill also offers promotional activities, including betting offers and horse racing odds increases, to attract more punters to the event.
Final thoughts
Sponsorship of major horse races by leading bookmakers such as Betfred Group, Paddy Power Betfair, Ladbrokes Coral Group, and William Hill has significantly contributed to the development of the horse racing industry. By sponsoring prestigious events such as the Cheltenham Cup, Paddy Power Cup, and others, these bookmakers increased their brand visibility and engagement with a wider audience of racing fans.
Also, financial support from bookmakers helped increase the prize money for these races, attracting top horses, trainers, and jockeys to participate, ultimately making the races more exciting for fans. Overall, horse racing sponsorship by bookies has been a win-win situation for both parties involved.
